A small high street solicitor with 5 staff was paying for Search Engine Optimisation and AdWords every month with the promise of being number 1 organically on Google for the serch phrase “Lincoln Accident Helpline”. To his amazement he acheives the number 1 position on Google after just 8 weeks and is therefore happy to keep paying for the service.
There are no searches for “Lincoln Accident Helpline” so being on the 1st position on Google is going to make little difference to his business and will not generate new enquiries.
Thorough research needs to take place to understand what your ideal client is searching for on the internet when they require your services. We then need to establish where you currently rank for that search. We then look to see if it is a realisitc opportunity to acehive a 1st page position for that search phrase. Is the answer is yes we put together a SEO package with set objectives to meet and a cost relative to the work involved. If it is not realistic to acheive 1st page (due to competition or your business focus) then we look for other relevant phrases to work on.
Ensure that your practice gets to the top of the pile. There are 1000’s of law firms around the UK. If you are not on first page of the major search engines you’re missing out.
The most effective form of legal marketing is internet-based. People are changing the way they purchase their goods and services. Things are moving fast don’t be left behind.
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