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Do you need more clients and better ways to increase your revenue? Since so many people are using search engines like Google to find legal services you need to ensure that your practice gets to the top of the pile. If someone gets a page of results they'll generally feel they've found enough choices. Our portfolio is growing by the day. Get above your competition and start earning new revenue.
If you're not on the first page you're missing out. So online legal marketing is essential to the growth and success of your business.Does this sound appealing, but just a little daunting?
This is the first technical phrase to conquer . . . SEO ( Search Engine Optimisation ) and one of the most important tools in legal marketing. It sounds very ‘techie' but all it really describes is a technique to give your business preferential placing in "natural" or un-paid results that are returned by a search on Google, or any other search engine.
There are two main types of SEO. "Onpage" and "Offpage"
Onpage SEO deals with the layout and content on your website. We optimise it to get better results. Offpage SEO deals with getting better results. This is done in the form of incoming links to your website, often referred to as backlinks.
It's impossible not to be aware of the rapid rise in the popularity of what is known as Social Media. The term refers to any kind of internet site or network which involves interaction between individuals. The best known sites are Facebook and Twitter for conversation and Youtube for sharing images, audio and video. Other sites such as LinkedIn are also very useful for professional services.
The interconnectedness of Social Media presents a golden opportunity for you in designing your legal marketing strategy. Rather than relying on search engines it enables you to deploy an array of features designed to attract visitors to your website, including RSS feeds (which automatically update their content), social news, sharing, rating and polling tools.
There are thousands of website designers in the UK. Many of them produce visually pleasing graphics using state of the art technology. They are slick and attractive. But that on its own is not enough.
We, by contrast, are SEO web designers. That means we concentrate on building web sites that are geared to the demands of search engines and thereby offer our clients the best chance of getting onto that crucial first page of results, but also sites that generate leads through good design.
Websites For Mobile / Smartphone Users.
30% of adults are now browsing from mobile handsets.
Read more about websites designed for smartphone users here or click the read more button below for an overview of our web design services.
If you try out any search on Google, have a look at the page of results that it returns. You'll see a yellow shaded area at the top which lists anything up to three businesses, along with approximately eight more competing down the right hand margin of the page. They've all been found with your search terms, but the difference is they use the Pay Per Click system to get into that top box.
We can create and manage an account at the budget set by you
This is another piece of ground-breaking technology, which as part of your legal marketing strategy can help boost your business's revenue. Take a look at the Google home page and click on ‘Maps'. You'll see you are given the option of a traditional graphic map or a photographic one constructed from satellite imagery. The commercial application of this can't be over-estimated.
Internet users looking for particular services type their chosen search terms into the search box – for example ‘Solicitors Tunbridge Wells'. Instead of a list of relevant websites addresses they will see a satellite map of their chosen location and markers for all the solicitors' practices in the area. When they click on a marker they'll see the street address, the website address and an option to see physical directions to the practice.